Strategy
- Develop a global OCE blueprint tailored to real-world local needs
- Equip affiliates with practical playbooks aligned to their market context
- Facilitate cross-functional collaboration to build alignment and buy-in
Tactics
- Global Blueprint Creation – Held strategic workshops with global teams to define campaign foundations, including strategic imperatives, segmentation, messaging, and customer journey models. Local insights from Navigator365™ Core research were embedded throughout. Blueprint components included:
- Attitudinal segmentation
- A-to-B behavioural shifts
- Touchpoint journey suggestions
- Country-level case studies
- Best Practice Playbook Development – Created a reusable playbook template incorporating proven tactics and success factors from across markets to support ongoing campaign localisation.
- Local Implementation Support (Three Approaches):
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- Full-service OCE workshop: Hands-on engagement from intake to delivery, including deep dives using Navigator365™
- Campaign review: Local teams developed their own plans using the playbook; Precision AQ reviewed and advised
- Playbook only: Local teams used
Results
- A shared global OCE framework enabled consistent yet flexible campaign execution
- Local teams were empowered to adapt strategy based on their capabilities and customer needs
- Improved alignment across global and local teams, boosting cross-functional collaboration
- The playbook now serves as a scalable foundation for future brand campaigns and global-to-local initiatives