WEBINAR

Beyond the Booth: Harnessing HCP Preferences to Transform Congress Engagement

This webinar (broadcast live on 24 June, 2025) explores how to reimagine pharma congress strategy to better align with HCP preferences and drive meaningful engagement across every stage of the congress journey. Using insights from Navigator365™ and industry data, the session highlights how to deliver measurable value before, during, and after the event – and why traditional booth metrics like footfall and coffee counts don’t tell the full story.

Read the key takeaways below and/or tap the button and fill out a short form to view the recorded webinar and the presentation slides. 

• Start early, stay personalised: 91% of HCPs want contact before congress – tailor messages based on preferences and past behaviour.
• Go beyond booth metrics: Badge scans and coffee counts ≠ engagement. Track intent-to-prescribe, knowledge gain, and follow-up actions.
• Content is king, format is queen: Prioritise snackable, scientific formats like slides, KOL videos, and plain language summaries.
• Design seamless HCP journeys: Pre-congress: build awareness. Onsite: make it data-driven, interactive and human. Post-congress: follow up with value.
• Measure what matters: Use leading and lagging KPIs – engagement scores to behavioural conversion – to assess success.
• Empower your field teams: Equip reps with real-time data and clear next steps for follow-up.

Interested in learning more about what we can do for you? Tap the ‘Contact Us’ button above.

Further reading? Actionable HCP insights from Navigator365™, Developing a dynamic omnichannel customer engagement strategy