WEBINAR

Omnichannel Transformation: Where’s The Industry At? (Maturometer 2025)

This webinar explores the key findings from this year’s Maturometer report, based on insights from 200+ European biopharma professionals. Our experts examine how digital maturity is evolving across the industry, and why the gap between leaders and laggards continues to widen. Discover what’s working, what’s holding teams back, and how external benchmarking and CX excellence are emerging as critical enablers of future-ready omnichannel strategy.

Key takeaways:

• Budget rebound ≠ better performance: Digital share of spend is back to 2023 levels, but satisfaction and knowledge haven't increased in parallel.
• Industry is split in two: Biopharma is divided between omnichannel leaders and those still struggling to build foundational capabilities.
• External benchmarking is underused: Most companies see its value, but only a few are actively using it to improve CX and engagement.
• Customer insights drive success: Companies satisfied with omnichannel performance are far more likely to use customer insights to steer strategy.
• Pharma perspectives not always aligned with those of HCPs: Pharma overvalues some channels while underestimating the impact of others – a key cause of missed engagement opportunities.
• AI optimism is high, adoption is patchy: AI is seen as a future differentiator, but many organisations are still in early or pilot stages of implementation.
• Upskilling remains a blocker: Capability gaps and organisational inertia continue to hold back digital transformation – especially at the local level.