Sep 26, 2025
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Results of our 2025 Maturometer™ survey
Every year, we survey colleagues and customers from the life science industry to capture their perspectives on the state of digital transformation within their organisations. From satisfaction levels and budget trends to customer experience, AI, and more, the Maturometer™ provides a unique snapshot of pharma’s journey towards omnichannel maturity – through the eyes of those shaping it. Simply complete the short form below to download this year’s report and access exclusive insights into the current state of digital maturity in life sciences.
Get unmissable insights on a range of topics, including:
- Pharma digital budgets and satisfaction levels
- The most common bottlenecks for digital transformation
- Global-to-local efficiency challenges
- The adoption of AI in customer engagement
- Industry-wide digital knowledge and skills gaps
To give you a flavour of this year’s findings, we are pleased to provide you with two highlights below.
If you would like to explore any aspects of this year's research with one of our experts, please click here and we will be in touch with you soon.
Want to dive into the full report immediately?
DIGITAL BUDGETS HAVE BOUNCED BACK BUT REMAIN BELOW BROADER B2B LEVELS
The share of budget allocated to digital and omnichannel channels has recovered since last year’s dip, suggesting a renewed commitment.
Yet, with B2B sectors allocating an estimated 56% of total budgets to digital efforts (Gartner, 2022), pharma still lags behind, signaling opportunity for greater investment to support customer-centric approaches.
AI AND EXECUTION TOP CAPABILITY PRIORITIES FOR THE IMMEDIATE FUTURE
Respondents rank AI as the top skill for the future, alongside foundational capabilities such as execution, measurement, and strategy.
The message is clear: AI should not replace the basics but enhance them. Success will depend on combining new technologies with strong fundamentals.
