WEBINAR

Purpose driven patient-centricity: bridging the gap between intention and impact

Patient engagement is essential in the world of pharmaceuticals and medical devices. 

This practical webinar explores what good looks like, and how strong partnerships and health literacy can bridge intention and impact. Based on results from the Good Patient Partnership Guide from Precision AQ, this practical webinar features patient engagement experts discussing the value of effective patient engagement and health literacy for all, practical tools and real-world case studies for teams committed to embedding lived experience into strategy and content to produce meaningful outcomes.

Key takeaways:

• Patient partnerships and engagement are becoming more important, but there is room for improvement
• Integrating patient centricity and health literacy is everyone’s business
• Health literacy is the ability to access, understand, and use health information
• Barriers include focusing on regulatory/legal issues over patient needs, low patient awareness of materials, and rigid procedures limiting accessibility
• It’s most effective when created in collaboration with the patient community to ensure optimal use of accessible language, formats, design, and transparency
• The power of AI can be harnessed to enhance health literacy
• Developing key company principles and guidelines and encouraging their adoption can help enhance the effectiveness of patient information and partnerships
• The importance of sharing knowledge across the pharmaceutical industry should not be underestimated