Why should I care about patient engagement/the patient perspective – why should it be important to me?
We put the patient at the centre of everything we do because behind every treatment is a person whose life could be changed. By understanding and always thinking about the patient experience and the patient journey, you create brand narratives that are more authentic, emotional and credible – the kind that actually move people.
Why should I read the GPPG – what’s in it for me?
Health literacy and accessibility are critical to what we do because it impacts how effectively our campaigns educate, engage and motivate action with our target audiences. Better decisions are made when patients and HCPs understand the disease and treatment options. Accessible communication helps empower those choices and drives brand trust and adoption. Therefore, it’s our job to make the science accessible so the message lands clearly and inspires confidence.
Why should I care about patient engagement/the patient perspective – why should it be important to me?
Involving patients helps ensure that educational content is grounded in lived experience, not just clinical data. When physicians hear the patient voice, it connects them with the material and becomes more deeply embedded in their thoughts and actions. Educating HCPS on how to engage with patients improves communication and ultimately treatment outcomes.
Why should I read the GPPG – what’s in it for me?
This year’s focus on health literacy and accessibility is especially relevant for medical education as it helps you ensure your content is understandable, inclusive, and usable/useful for all. Whether your goal is to improve clinical practice, support informed decision making, or drive behavioural change, patient engagement will most certainly improve your outcomes.
Why should I care about patient engagement/the patient perspective – why should it be important to me?
Great work is being done by the pharmaceutical industry, patient opinion leaders, individuals with lived experience and the groups representing them. But is it enough – is it truly having the impact it set out to achieve? Could the harnessing of lived experience from the outset of all projects elevate efforts and outputs to a new level? Could it add value to ensure a meaningful difference is made for patients, and for a company's bottom line which, after all, needs to be healthy to enable ongoing investment into research and development and continued drug discovery to improve patient outcomes? Yes, so let’s engage well with the patient community.
Why should I read the GPPG – what’s in it for me?
You will uncover insights from patient groups, patient advocates and pharmaceutical and medical device expert professionals along with inspirational ideas and case studies to enhance your approach to health literacy to ensure whatever valuable work you are doing goes from ‘great’ to ‘excellent’, is rooted in lived experience, and accessible to all.
Why should I care about patient engagement/the patient perspective – why should it be important to me?
The key to success in healthcare communications is knowing your audience; knowing what they want communicated to them and how they want to be communicated with. The GPPG provides all-important insight into the perspective of the patient community, and those partnering with it, enabling you to create communication assets that will really cut through the noise.
Why should I read the GPPG – what’s in it for me?
We are often creating patient materials, but are they really aligned with health literacy best practice? The GPPG provides helpful hints and guidance to ensure accessibility needs stay front and centre in content creation. Plus, it shares meaningful case studies to inspire you in your communications efforts.
Why should I care about patient engagement/the patient perspective – why should it be important to me?
We are often asked how we are going to simplify scientific content in our training and education materials, whether it is for HCPs, sales reps or patients. It supports everyone to bring a patient-first focus to training materials. By providing content that is easier to understand, HCPs are prompted to use simpler language and visual approaches in their discussions with patients.
Why should I read the GPPG – what’s in it for me?
Bringing accessible communication to the forefront as part of our training of field teams, HCPs and patients supports better conversations, leading to better decisions and outcomes. We need to keep up the momentum started by the development of great content by making sure the understanding is pulled through into our training programmes. Training has a fundamental role to play in improving accessibility to health education. This year’s GPPG shares insights and inspiration to help you take your training content to the next level when it comes to accessibility, so check it out.
Why should I care about patient engagement/the patient perspective – why should it be important to me?
It can be easy to forget that when putting together the phase III trial for regulatory approval or the pricing negotiation strategy for successful payer outcomes but, ultimately, market access is patient access. And keeping the patient front-and-center of the thinking is becoming more critical as, for one thing, HTA bodies increasingly seek more patient engagement themselves. Ensuring alignment with the needs and expectations of the ultimate stakeholder helps to create more robust evidence generation programs and product value propositions.
Why should I read the GPPG – what’s in it for me?
Planning an advisory board with patient involvement? Developing your PAG engagement strategy? Preparing the team for HTA committee meetings? Understanding the principles of health literacy can enhance clarity and impact of many access initiatives. By aligning communication strategies with GPPG insights, you can ensure that your messaging is clear, accessible, and resonates with the target audience, to meet your pricing and access aspirations.
