Benchmark customer engagement against the competition

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LEAD IN CUSTOMER ENGAGEMENT

How do physicians truly experience your brand, compared to the competition?


 

Navigator365 Benchmark helps you see where you lead, where you lag, and what to fix next with brand‑level CX, NPS, and engagement benchmarks grounded in real HCP feedback.

 

Discover:

  • How physicians rate your customer engagement versus the competition

  • Which channels and content drive the greatest experience and impact

  • Which content attributes to prioritise next

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Give your brand the direction
it needs — PUT
Benchmark
to work for you

Navigator365 Benchmark delivers brand‑level benchmarking across:

 

  • Overall experience – CX, NPS, and CES

  • Engagement performance – reach, impact, and frequency for up to 30 channels

  • Content quality – relevance, clarity, and value

  • Competitive position – direct comparison versus up to 6 competing brands

All results are comparable across countries, specialties, and engagement channels using a consistent methodology.

Navigator CX Benchmark enabled me to compare omnichannel and CX effectiveness across different local operating companies and set global priorities for the future. By running it at regular time intervals, I can truly monitor the impact of the changes I made following the insights provided.

Global CX Leader — Top 5 pharma company

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From insight to action

Navigator365 Benchmark not only shows where you stand — it guides what to do next.

 

  • Evidence‑based prioritisation of channels and content, using reach, impact and frequency as key business metrics

  • Optional Benchmark Activation Lab to translate insights into concrete initiatives and define a clear activation roadmap for your top 3 priorities

  • Multiple measurement points to track progress over time

  • Build on your Benchmark Baseline with the Navigator365 Benchmark Tracker to track key customer engagement KPIs over time, leveraging repeated measurements with the same HCP panel to quantify the impact of strategic prioritizations

AI Assist

AI‑assisted interpretation  

Use AI Assist to explain charts, clarify drivers, and explore implications directly from your benchmark results.  

 

  • Data and charts explained in one click: Get clear and concise explanations of what you’re looking at
  • Smart follow-ups: Request clarifications, business impact or tactical next steps – directly from the visual you’re viewing
  • Works with your context: AI Assist 'sees what you see' in Navigator365 and applies our best practices, best-selling omnichannel manual and whitepapers to provide the answers you need
  • Speaks your language with multilingual support
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PLAN IT. FORECAST IT. TRACK IT.

Navigator365™ Planner is the free companion tool to Navigator365™ Benchmark (and Navigator365™ Core) and that helps you turn insights into a quantified omnichannel plan – built collaboratively and grounded in your data. 

 

  • Work collaboratively on shared plans (auto-saved and team-shareable)

  • Set parameters and MCQ ambitions at channel, segment and message level

  • Choose your channel mix and edit default channel assumptions to reflect reality (e.g., costs, email open and click-through rates)

  • Schedule cadence and messages by segment

  • Export a clear, downloadable summary
    Track plan vs. actuals – or against your end-of-campaign target

  • Assess current performance by channel/activity, down to segment and message level

Navigator365 offers you all the tools and evidence to answer your key business questions and deliver a signature customer experience

As part of the Navigator365 product suite, Navigator365 Benchmark leverages almost 10 years of industry-leading Navigator expertise, with a global footprint and unparalleled technology base.

WHAT OUR CLIENTS SAY:

We view Navigator365 Benchmark as a mandatory component of the programme. It establishes an evidence‑based baseline of how our brand is perceived versus competitors across channels, content, and experience. Without this reference point, any subsequent activation would rely on assumption rather than evidence. This Benchmark defines where we should focus first and provides the standard against which all future progress is measured.

—Director, leading biopharma company

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See how external benchmarking can turn launch into lasting success

In this webinar, our experts reveal how Navigator365 Benchmark helps pharma optimise engagement strategies, accelerate adoption and drive NPS leadership. Through real-world case studies, you’ll learn how brands improved frequency, content relevance and channel mix to deliver superior customer experience – and the measurable impact it had on NPS and prescribing behaviour.

Let's Talk