CONTACT US

Omnitopia

Our people work hard, and they do it together.

What We’re Doing

From Influence to Impact: New Means for Digital Engagement With HCPs

From Influence to Impact: New Means for Digital Engagement With HCPs

Pharmaceutical companies have long understood the value of engaging healthcare providers (HCPs); their prescription...

November 19, 2025

The Price Reckoning Series Part 3: The Global Repercussion

The Price Reckoning Series Part 3: The Global Repercussion

Lance Grady, EVP Managing Partner, Global HEOR & Access Strategy Richard Macauley, SVP, International Access Strategy...

November 12, 2025

Compelling Science: The Key to Effective Scientific Narratives

Compelling Science: The Key to Effective Scientific Narratives

Jason McDonough | Senior Vice President, Medical Strategy, Medical Communications

November 10, 2025

Omnitopia2025_Page_Block1

The best way to learn is to do

As pharma shifts from visits to journeys, HCPs' digital expectations continue to outpace industry capabilities. This can leave teams struggling to translate strategy into meaningful customer experiences.

 

Learning is essential when it comes to boosting your customer engagement teams’ knowledge, skills and mindset. But we do our best learning by doing – and this is where Omnitopia™ comes in.

 

Omnitopia™ is an online multiplayer game that aims to help participants to better understand the key concepts of evidence-driven omnichannel customer engagement

Download product fact sheet
Omnitopia2025_Page_Block2

Simulate the experience of planning and executing a real omnichannel campaign

Omnitopia™ effectively simulates the experience of planning and executing a real omnichannel campaign in a truly competitive setting.

 

  • Learn the guiding principles of omnichannel customer engagement in a classroom or virtual setting by doing
  • Face real-life dilemmas, so that insights can be applied
  • Experience immediate effects of choices
  • Have a shared, fun and engaging learning experience
Book demo call
There were aspects of the interactions we have digitally with our customers that we didn't quite understand. But after playing the game, it was much clearer how to strategically plan and also how to measure and adapt accordingly

Commercial — Top 10 biopharma company

Omnitopia2025_Page_Block3

Experiment and learn in a safe but engaging environment

The game is played in a series of rounds – during which players progressively learn more about the environment and the key principles of omnichannel engagement – and built around a solid process from strategy to tactics covering 5 strategic dimensions.

 

In Omnitopia™, players are encouraged to experiment and learn – with dashboards displaying the outcomes from the choices you make. This instant feedback can help you to become more agile in planning and execution tracking.

Book demo call

3 tailored experiences for 3 pharma realities

Each designed to boost participants' skills and mindset when it comes to omnichannel engagement in a specific setting.

Omnitopia CX:
Cross-functional

Prepare for the launch of a key brand by creating a plan that will generate strong customer engagement and boost sales and market share in the most cost-effective way.

  • NEW "CX-first" approach
  • Four rounds designed for commercial cross-functional teams
  • Launch scenario
  • Commercial KPIs

Omnitopia™ Medical

Raise the scientific knowledge level of your customers through superior customer engagement during the pre-launch phase of a new product.

  • Three rounds designed for medical teams
  • Pre-launch scenario
  • Medical KPIs

Omnitopia™ Field Commercial

Orchestrate various offline and digital channels alongside the available face-to-face capacity to generate strong customer experience and engagement in support of a new product launch.

  • Three rounds designed for sales teams
  • Launch scenario
  • Commercial KPIs
A fun way to gain further insight regarding the benefits of omnichannel interactions with HCPs and the outcomes from each type of interactions… It also allowed us to gain an interesting perspective as to the most appropriate mix of channels while considering the ROI

Field Commercial — Top 10 biopharma company

WebINT__Omnitopia_video_poster

Omnitopia — Capability-building at scale in the next normal

Watch this 1-minute introduction to Omnitopia™

The basic [omnichannel] concepts have been taught before, but laying that foundation and then applying it in a gamified manner really challenged our team and helped us understand the intricacies

Medical — Top 10 biopharma company

“There were aspects of the interactions we have digitally with our customers that we didn't quite understand. But after playing the game, it was much clearer how to strategically plan and also how to measure and adapt accordingly”


Commercial Top 10 biopharma company

“The basic [omnichannel] concepts have been taught before, but laying that foundation and then applying it in a gamified manner really challenged our team and helped us understand the intricacies”

Medical Top 10 biopharma company

“A fun way to gain further insight regarding the benefits of omnichannel interactions with HCPs and the outcomes from each type of interactions… It also allowed us to gain an interesting perspective as to the most appropriate mix of channels while considering the ROI”


Field Commercial Top 10 biopharma company

Book a 30-minute call with one of our omnichannel experts

Ask to speak to one of our experts about how Omnitopia™ can help develop the strategic skills and mindset you and your team need to conquer the hearts of your customers in the omnichannel age.

Get in contact to find out more about our other capabilities