Healthcare communications
Science Powered by Storytelling
We connect a global network of experts to translate data-driven insights into meaningful action. We combine robust science with compelling storytelling – because we understand the importance of clarity and emotional resonance in reaching your stakeholders. As a truly integrated team we are able to spot opportunities that others won’t and combine the right expertise from across specialisms to provide bespoke solutions and teams for our clients.
MEDICAL EDUCATION
Built on firm scientific foundations
Our strong grounding in scientific strategy is the starting point for all our medical education and medical affairs programmes. We consider
the specific needs and preferences of our audiences and align these with the educational content we create, which we often design in close collaboration with healthcare professionals. Our in-house digital and creative teams also ensure our materials, events and resources are as engaging and immersive as possible.
Scientific strategy, platforms and storytelling
With our highly experienced, highly educated team of scientific experts, we deliver strategic planning workshops, scientific platforms and robust narratives. Our focus on scientific storytelling and data visualisation creates narratives that will resonate with your audiences.
Publications planning and delivery
From strategic publications planning workshops to development of ongoing publications processes and delivery of content – we offer support at every stage.
KOL mapping and engagement
We offer a range of solutions to help you identify key external experts, including those who are digitally active, as well as establishing a solid plan for engagement.
Meetings Management
We pride ourselves on delivering high-quality, in-person, virtual and hybrid meetings using a range of tools and formats to fully engage your stakeholders. From standalone meetings to workshops and advisory boards, we provide the input you need, whether that’s strategy, content development, seamless implementation, or all three. We also offer a full suite of congress services, including expert management, symposia delivery and congress coverage.
Standard of Care (SoC) programmes
We can develop and support the roll out of long-term initiatives to raise the standard of care in a therapy area, including steering committee engagement and vision setting, management of consensus programmes and publications, and delivery of educational HCP tools and interventions at a global, regional and in-country level.
BRAND AND PROMOTION
Fusing strong creative, engaging delivery and robust science
We are adept at exploring big, innovative concepts and pride ourselves on taking a bold idea and making it tangible, compliant, and scientifically precise. Our talented senior team can draw on experience from a range of sectors and includes multi-award-winning creatives, strategic minds and digital experts. We can develop content for a range of platforms and are Veeva certified.
Creative concepts and logo development
We offer some of the most experienced creative minds in the business to provide high-impact, resonant brand concepts that are always grounded in your strategic goals. We can create concepts from scratch, take a concept from global to local, or roll out existing concepts across a range of materials and channels, depending on your needs.
Brand workshops, storytelling and message development
From coherent brand strategies, to brand manifestos, narratives and messaging, our approach is rooted in storytelling and combines science with empathy to deliver maximum impact.
Omnichannel strategy and campaigns
Our omnichannel approach connects stakeholders across email, social media, and in-person meetings, enabling you to deliver the right message to the right person at the right time through multiple platforms. From robust strategy to award-winning delivery, we create customer journeys that deliver results for your brand.
Brand launches and reinvigoration
With a wealth of experience behind us, we understand the complexities of launching a brand at both an International and local level. From new products launches to brand reinvigoration and new indications – we couple robust strategy with intelligent delivery, whether that’s in primary care or for a rare or ultra rare setting.
Promotional meetings and congress support
We combine the expertise of our brand-specialist writing team with our creative and digital flair to ensure your meeting and materials stand out.
LEARNING AND DEVELOPMENT
Experts in the learner journey and blended learning
Our programmes use adult learning methodologies and behavioural change psychology, supported by expertise in scientific content development and compelling creative design. We offer a wide variety of both skill- and scientific-based training and education.
Engaging learner journey development
We create engaging learner journeys that incorporate the full range of learning preferences and understand the importance of personalisation, reinforcement and fun in ensuring knowledge retention.
Workshops and performance training
With our experienced training partners we push even high-performing teams to challenge themselves and achieve excellence. We use a range of training techniques, incorporating: communications skills, mirroring and managing status, acting and roleplay, to name a few.
Enhancement with video and gamification
With a firm understanding of the modern learner, we enhance our content with digital and experiential elements such as animation, video, quizzes and gamification.
Sales team and MSL training
We offer robust training solutions for both sales teams and MSLs, combining scientific rigour with a firm understanding of educational theory and preferences. From eLearning to in-person training, we design bespoke progammes tailored to the specific needs of your learners.
HCP and patient training
Our integrated medical education and patient insights services enable us to develop HCP and patient training that is fully attuned to the needs of these audience groups. Our person-first approach means we design training based on consultation with the end user, often delivered in collaboration with experts in the field, to ensure we meet learning objectives every time.
PR AND COMMUNICATIONS
A strategic and targeted approach
With widespread experience in external and internal communications we are passionate about developing robust strategies and delivering clear, informative content that stands out in a crowded environment. Equally comfortable planning a social campaign, conducting a sell-in or organising an event, we recognise the importance of targeting. We consider each audience, put ourselves in their shoes, and fit the approach, content and channels to them.
Product launch communications and data outreach
With decades of experience at our fingertips, we deliver effective, nuanced and, importantly, compliant media launches and data communications. Our strategic approach means clients can be sure of the quality, as well as the quantity, of coverage.
Corporate communications and issues management
We help shape corporate profiles and raise awareness, with a specific focus on Biotechs and mid-sized pharma. We also have the confidence and experience to manage your reputation to ensure that your issue does not become a crisis.
Disease awareness campaigns
We create memorable disease awareness campaigns rooted in patient and HCP insights, at both an International and local level.
Digital and social media campaigns
We confidently navigate compliance considerations to deliver targeted, appropriate, impactful digital and social campaigns for both HCPs and the public.
Employee engagement and internal communications
We deliver strategic, award-winning, internal communications programmes, informed by empathy and driven by creativity. We understand the importance of your internal stakeholders and can confidently engage with senior team members and a range of different functions.
Our people work hard, and they do it together.
Global-to-local omnichannel engagement strategy using 6-step methodology and fueleld by Navigator365 evidence-based insights
What We’re Doing
PATIENT INSIGHTS & SUPPORT
A person-centred approach
Our work is developed with a strong focus on input and insights from real people, and a commitment to empathy and respect at every stage of development. Our aim is to give those tackling short- and long-term conditions confidence by providing clear, accessible information in a range of formats to suit a variety of preferences and learner styles. We then reinforce this by educating those they are supported by: health care professionals (HCPs), patient groups and care-givers.
Patient advocacy insights and analysis
Our insights-first, person-centred approach helps clients implement relevant, relatable & compliant patient programmes. We offer patient audits, one-to-one insight gathering, roundtables and advisory boards -as well as patient journey mapping and ethnographic research.
Patient partnership strategy planning
We help clients define their patient partnership strategy through research and workshops, as well as working with internal stakeholders to generate understanding and awareness of a patient-centred approach.
View our Good Patient Partnership Guide to hear from patient advocacy groups about what’s important to themPatient support material and programme development
We combine an insights-driven approach with our creative design and writing skills to develop materials that provide patients with the clarity they need in a format that works for them.
Clinical-trial-specific patient insights, engagement and materials
We support clinical trial success with a focus on the needs of the patients, providing engagement tools and supportive materials, to help them navigate the complexities of enrollment and participation.
I am constantly impressed with their creativity, rapid response to requests and general overall professionalism.