The influence landscape in healthcare has fundamentally changed. While key opinion leaders (KOLs) still matter, digital opinion leaders (DOLs) are increasingly shaping clinical conversations where they actually happen – online. These scientifically credible voices are reaching HCP audiences at the scale of major medical congresses every single day with speed that traditional tactics can't match.
But real influence isn't about just follower count – it's about behavior. Our infographic breaks down the four core traits that separate noise from true impact, and how HCP Marketers and Medical Affairs teams can surface the right voices to drive engagement at scale.
Download the full infographic to see how DOLs are changing the game – and how to spot the ones that actually move the needle.
