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Key takeaways from
Harnessing HCP Preferences to Transform Congress Engagement

Jun 27, 2025
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Beyond the Booth: Harnessing HCP Preferences to Transform Congress Engagement

 

This webinar (broadcast live on 24 June, 2025) explores how to reimagine pharma congress strategy to better align with HCP preferences and drive meaningful engagement across every stage of the congress journey. Using insights from Navigator365™ and industry data, the session highlights how to deliver measurable value before, during, and after the event – and why traditional booth metrics like footfall and coffee counts don’t tell the full story.

Read the key takeaways below and/or tap the button and fill out a short form to view the recorded webinar and the presentation slides. 

Key takeaways:

  • Start early, stay personalised: 91% of HCPs want contact before congress – tailor messages based on preferences and past behaviour.

  • Go beyond booth metrics: Badge scans and coffee counts ≠ engagement. Track intent-to-prescribe, knowledge gain, and follow-up actions.

  • Content is king, format is queen: Prioritise snackable, scientific formats like slides, KOL videos, and plain language summaries.

  • Design seamless HCP journeys: Pre-congress: build awareness. Onsite: make it data-driven, interactive and human. Post-congress: follow up with value.

  • Measure what matters: Use leading and lagging KPIs – engagement scores to behavioural conversion – to assess success.

  • Empower your field teams: Equip reps with real-time data and clear next steps for follow-up.

SPEAKERS

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Ben Harbour

SVP, Global Accounts

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Shula Sarner

SVP, International, Scientific Strategy and Content

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Pierre Metrailler

CEO, Onomy

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Download our Global Trends Report NOW!

Get unmissable global and regional insights (EU5, US and APAC) on a range of customer engagement topics, including: HCP engagement and preferences, omnichannel launch trends, benchmarking analyses (which companies are leading?), industry performance and digital transformation, and highlights from our payer research, as well as the latest impact and reach metrics on the most popular channels (online and offline). Download your free copy now! 

WATCH THE WEBINAR

Simply complete this short form to view the webinar on-demand and/or download the presenters’ slides.

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