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The Four

The Four "Ps" of Optimizing Advisory Board Engagement: Part 1: People

In the biopharmaceutical industry, expert input can make the difference between momentum and missed opportunity....

Sep 5, 2025

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Authors

Amy Martin, PharmD, BCPS

Angie Norrell, PharmD, BCOP, CSP

Ashwin Athri, MBA

Beth Gaffey

Beverly Smet

Christopher Terrone

Christy Banach

Claire Paling

Cynthia Miller, MD, MPH, FACP

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Dominic Galante

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Eve Jamali

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Gurjit Chahal

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Julia Wermerskirchen

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Meet Our Access Experience Team: Madeline Waldron, PharmD, BCOP

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Aug 29, 2025

What HCPs Really Think About Market Access in 2025

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Aug 25, 2025

Understanding the Medicare Part D Redesign Impact on Pharma: A Strategic Modeling Approach

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Aug 15, 2025

The Inside Track on Market Access: 5 Trends Shaping Prescribing in 2025

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Aug 14, 2025

Navigating 340B and Rebates: Challenges, Solutions, and the Path Forward

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Aug 6, 2025

Reimagining Prior Authorization: A Blueprint for CMS-0057-F Compliance and Beyond

Jul 29, 2025

Meet Our Access Experience Team: Jenny Williams, PharmD, BCOP

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Jul 25, 2025

Digital Conversations Are Shaping Oncology—Here’s What We Learned

Jul 17, 2025

Meet Our Access Experience Team: Dominic Galante, M.D.

Dominic Galante

Jul 11, 2025

Meet Our Access Experience Team: Angie Norrell, PharmD, BCOP, CSP

Jul 2, 2025

Why Your Digital Engagement Isn’t Working (Yet) – 4 Common Pitfalls Pharma Teams Face

Jul 1, 2025

Biopharma in Flux: How to Lead Through 2025's Regulatory Whirlwind

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Jun 27, 2025

From KOL to DOL: Why the Influence Game Has Changed

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Jun 26, 2025

Innovation, Personalization & the Future of Oncology: How AI Is Transforming Cancer Care

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Jun 25, 2025

Meet Our Access Experience Team: Courtney Patterson, PharmD, MBA

Jun 17, 2025

DRIVING BIOPHARMA BRAND SUCCESS WITH BENCHMARKING INSIGHTS AND COLLABORATIVE ACTION

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Jun 6, 2025

How to bridge the CX perception gap through robust external benchmarking

Mind the Gap

Jun 4, 2025

Why Cardiovascular-Kidney-Metabolic (CKM) Health Is a Top Priority for Payers

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Jun 3, 2025

Meet Our Access Experience Team: Shraddha Kansagra, PharmD, BCOP

Jun 2, 2025

Mental Health Awareness Month: Advancing Access to Long-Acting Medications

Mental Health Awareness Month

May 30, 2025

The Price of Progress: Unpacking the Trump Administration’s Drug Pricing Executive Order

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May 22, 2025

DRIVING BIOPHARMA BRAND SUCCESS WITH BENCHMARKING INSIGHTS AND COLLABORATIVE ACTION

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May 19, 2025

bluebird bio: Innovation and Challenges in Cell & Gene Therapy

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May 1, 2025

How Health Systems Are Using AI In Clinical Decision-Making

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Apr 28, 2025

Biopharma in transition: AI, market access & customer engagement insights

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Apr 15, 2025

Tariffs, Supply Chains, and Drug Pricing: What Biopharma Should Be Watching

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Apr 10, 2025

Impact of Proposed Medicaid Cuts on Health Care Stakeholders

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Apr 6, 2025

Medicare Advantage: 2025 and Beyond

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Apr 3, 2025

Unlocking the Future of Hematologic Malignancies: A Sneak Peek Into Our Latest Report

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Apr 3, 2025

Unlocking the Future of Hematologic Malignancies: A Sneak Peek Into Our Latest Report

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Apr 2, 2025

Meet Our Access Experience Team: Julia Wermerskirchen, PharmD

Mar 21, 2025

Caregiving in Alzheimer’s and Related Dementias: Finding Opportunities to Optimize Caregiver Support

PrecAQ Caregiving

Mar 4, 2025

Through a glass darkly: The what, how, and what now for global net price transparency

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Feb 13, 2025

Seeing the wood for the trees: Patients are the real story

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Dec 24, 2024

Sickle Cell Disease Cell & Gene Therapy Model

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Dec 6, 2024

Reimbursement Challenges in Oncology

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Dec 5, 2024

340B Program Updates and State Policies

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Dec 5, 2024

The Upside-Downs of Medical Benefit Drug Reimbursement

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Dec 5, 2024

Maturometer™ 2024

Maturity word on a 4th level of platforms, with a ladder to climb up from each platform

Nov 18, 2024

How competitive Cx benchmarking could lead to improved business outcomes

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Oct 28, 2024

The importance of a holistic KPI framework for demonstrating business impact

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Oct 27, 2024

Searching for the “ultimate” KPI for HCP customer experience in biopharma

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Oct 26, 2024

Which is more important for good NPS ratings – brand attributes or Cx?

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Oct 25, 2024

Dos and don'ts of benchmarking

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Oct 25, 2024

Time for reflection: the best advice I would give to my younger self

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Oct 24, 2024

Talking the talk: speaking patients’ language in medical writing

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Oct 24, 2024

The future of patient partnerships

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Oct 24, 2024

What’s the difference between multichannel and omnichannel?

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Oct 24, 2024

A nudge in the right direction

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Oct 24, 2024

Harnessing the power of PR to boost marketing communications

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Oct 24, 2024

Hear ye, hear ye! Top tips for social listening

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Oct 24, 2024

Is patient centeredness truly embedded in the heart of all we do in the healthcare industry?

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Oct 24, 2024

Learning from “Lessons in Chemistry”

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Oct 24, 2024

From guinea pigs to Guinness–how do we rise to the challenge of meaningful engagement?

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Oct 24, 2024

Patient centricity - the future of partnership working

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Oct 24, 2024

Welcome to the multistakeholder world of pharma

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Oct 23, 2024

What kind of educational content do HCPs prefer?

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Oct 22, 2024

Beware of these common omnichannel engagement pitfalls

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Oct 21, 2024

Do I need to worry about digital fatigue?

Navigator365 Insights

Oct 20, 2024

When is the best time to connect with HCPs about a new launch?

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Oct 19, 2024

Identifying the right channels for your omnichannel campaign

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Oct 18, 2024

Quantifying your omnichannel campaign plan with MCQ

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Oct 17, 2024

MCQ – Dos and don'ts

Oct 16, 2024

Comparing the impact of customer engagement channels–the role of the MCQ

Oct 15, 2024

Defining Henrietta Lacks

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Aug 18, 2023

It’s a team game – what we can learn from sporting principles to get the win

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Apr 24, 2023

Keeping the ship afloat: Boldly changing course to avoid "sunken" costs

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Jul 19, 2022

Meet Our Access Experience Team: Dominic Galante, M.D.

Oct 1, 2024

2024 Global Trends Report

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Oct 1, 2024

The Good Patient Partnership Guide

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Oct 1, 2024

Winning with CX excellence at launch: How external benchmarking optimises engagement and drives NPS leadership

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Oct 1, 2024

Beyond the Booth: Harnessing HCP Preferences to Transform Congress Engagement

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Oct 1, 2024

Securing & Maintaining Access & Reimbursement for Rare Disease Therapies

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Oct 1, 2024

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Oct 1, 2024

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Oct 1, 2024

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