Oct 22, 2025
October 2025, our CHART of the MONTH
How much do different engagement channels really influence HCP prescribing – and how does pharma’s view compare?
This month’s chart leverages pharma perspectives from the latest Maturometer report while HCPs’ own views are drawn from the new Navigator365 datasets – highlighting where opinions align and where they diverge. The results show a consistent pattern: pharma professionals rate in-person activity (e.g., MSLs, reps and local meetings) higher than HCPs do, while specialists report stronger influence from digital touchpoints such as apps, company websites, social media, third-party media and messaging platforms like WhatsApp. Views are closer on scientific and educational formats, like webinars, but overall there’s a clear digital uplift from the HCP perspective.
What it means: There’s an opportunity to rebalance the mix – maintaining effective face-to-face where it works, while leaning into the digital channels HCPs say carry more weight. Practical next steps include test-and-learn programmes across owned web, social and trusted third-party media, and ensuring content is relevant, clear and trustworthy.
Interested to find out more about pharma’s digital-transformation trends and practical next steps?Download your free copy of the full 2025 Maturometer report.
Want to rebalance your mix and sharpen content for relevance, clarity and trust? Speak to our experts.
Chart of the Month is an ongoing series in which we highlight an interesting chart or statistic from our Navigator365™ and Maturometer™ research, and offer a brief commentary on what this can tell us about trends in customer engagement in the life sciences. Check our previous Chart of the Month here!