Marketing, Branding & PR
Shaping Healthcare Stories with Creative Precision
We craft innovative strategies that redefine healthcare narratives. By merging data-driven insights with creative brilliance, we create solutions that captivate audiences, drive meaningful change, and ensure lasting impact in the healthcare landscape.
Our Approach
Building the Brand
Our proprietary approach to building your brand begins with understanding: the brand objectives, the scientific story, the market landscape, and the emotional barriers and opportunities that will inspire and engage your target audience.
Creating the Experience
Understanding the journey both the physician and the patient have been on helps us to craft a unique and purposeful brand experience. Each interaction across the adoption continuum must be carefully considered, from channel and tactic to content and frequency, to ensure resonance and action.
Ensuring Adoption
As our audience moves from consideration to adoption, we must craft a compelling experience that ensures all of the barriers to adoption are carefully considered and removed. From recall to access to your patient support program, we consider, prepare for, and enhance each step along the way. We think about adoption as the road to loyalty from day one.
Our Solutions
HCP Data & Strategy
With the most comprehensive data available, we can understand the nuances of your patient population, HCP prescribing behaviors, and insurance coverage. This trifecta enables us to target and drive brand adoption more efficiently.
Omnichannel Strategy & Execution
Leveraging our proprietary data that reveals competitive brand rankings as well as preferred channels, tactics, frequency of contact and content, we build the most customized and impactful go-to-market plans.
Media/Social
Informed by data and tracked for optimization, our media mavens and social media gurus build plans that drive stronger connectivity and brand interaction with every eyeball and click.
Patient Research and Journey
Uncovering motivations and pathways drives our strategists to present you with unique research approaches that meet your needs. From ethnographies and IDIs to social listening and focus groups, we dig deep. We marry that qualitative data with the quantitative to give you a rich 360º view.
Patient Access & Reimbursement Program
Our understanding of access, reimbursement, and the entire payer sphere of influence is unmatched. We know how to optimize this critical experience for staff, patients, and caregivers to ensure that access to your life-changing therapy is as seamless as possible.
Branding/Advertising
Establishing a meaningful brand presence has never been more important. Marrying it to a bold efficient go-to-market plan ensures your brand won’t be missed. Our team knows how to deliver differentiation that can’t be ignored.
Patient & Advocacy Group Marketing
Connectivity is only achieved via genuine and authentic efforts. Our team works closely with you to craft strategies, messages, and tactics that amplify patient voices and drive healthcare dialogue.
Public Relations
Successful public relations require a deft hand and years of experience in driving brand adoption. Our tenured and innovative PR team will ensure your experts are engaged, your messages are succinct, and the results are award-winning.
Marketing & Branding In Action
How competitive Cx benchmarking could lead to improved business outcomes
by Beverly Smet, SVP, Global Accounts, Precision AQ | 28 October 2024 In today's fast-paced market, understanding where...
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