Peer-to-Peer Marketing
Building trust, shaping decisions, and driving adoption.
Through targeted peer-to-peer engagement and programs—from launch planning and insight-gathering to content development, speaker training, and congress activities—we spark credible conversations that build trust, inform decisions, and drive lasting impact. Our scientific acumen, strategic expertise, and digital know-how engage thought leaders and bring your science to life.

A deeper dive into our capabilities
We offer strategic and tactical services grounded in science, with deep expertise in executing peer-to-peer tactics and engaging KOLs. As a true strategic partner, we collaborate closely on brand planning to maximize impact at every stage.
- Brand and Launch Planning and Execution
- Opinion Leader Identification and Engagement
- Peer-to-Peer Content and Programs
- Speaker Training
- Congress Materials and Activities
- Symposia
- Digital/Omnichannel Solutions
Peer-to-Peer Strategy & Content
From launch planning to advisory board meetings, congress activities, and speaker content, we personalize your peer-to-peer strategy by engaging KOLs and capturing insights on the market, science, clinical practice, and patient needs. The result: credible conversations and relevant content that clinicians respect—and that ultimately shift beliefs and drive adoption.
KOL/DOL Identification & Engagement
In addition to identifying and profiling KOLs and DOLs across every therapeutic area, we develop and execute strategic engagement plans that align their expertise with your brand goals. From mapping platforms and profiling to advisory board meetings, steering committees, and congress engagements, we create valuable interactions that deliver actionable insights and lasting impact.
Surface the right digital voices for your brand, and track real time insights, sentiments, and influence with Navigator365 Matrix, our turnkey DOL platform.
Launch Planning & Execution
Having supported over 300 launches and label expansions, we bring the experience, expertise, and strategic thinking to develop launch plans that drive success. Our launch prowess ensures you identify and engage the right experts, gather unique insights, and shape and deploy credible education that drives uptake.
Advisory Boards & Insights Gathering Activities
Connect with key opinion leaders to capture critical insights into the market, science, clinical practice, and patient needs. Through expertly facilitated virtual and in-person engagements, we deliver actionable perspectives that shape strategy, guide decision-making and relevant content, and drive meaningful brand impact.
Speaker Training & Programs
Our speaker training programs prepare thought leaders to deliver clear, credible, and compelling messages and education. Through customized workshops and ongoing engagement, we ensure speakers are confident, aligned with brand strategy, and ready to drive authentic, impactful peer-to-peer conversations.
Omnichannel Strategy & Execution
An effective omnichannel strategy connects your brand with audiences across digital, social, and live platforms. Guided by scientific and strategic expertise, we design each touchpoint to deliver consistent, personalized experiences that build trust, drive awareness, and accelerate adoption.
International Medical Education
Grounded in scientific strategy and informed by local insight, our global medical communications programs are built to engage diverse audiences across regions. We tailor content to the specific needs and preferences of stakeholders—often co-developing with health care professionals to ensure clinical relevance and resonance. Our digital and creative expertise helps transform complex science into clear, consistent, and globally impactful communication.
Our Values In Action

Mental Health Awareness Month: Advancing Access to Long-Acting Medications
Maureen Hennessey, Ph.D. | SVP, Director, Value Transformation Christopher Terrone | VP, Healthcare Insights, Market...