Market Access Marketing

Optimizing Access

Bringing our client partners the proactive expert insights they need to develop unique strategies and resources to tackle access challenges.  

Our Expertise

Unparalleled Industry Experts

Expertise of ~25 on-staff former access decision-makers, renowned as our Access Experience Team. This elite group brings unrivaled strategic insights to our partners that are infused into day-to-day work, as well as strategic planning and training activities. These insights are bolstered by an unmatched proprietary network of current access advisors in decision-making roles representing 90% of covered lives in the United States, including C- and D-Suite advisors at all types of health plans, health systems, & IDNs, large employers & EBCs, specialty pharmacies, HUB Service Providers, as well as Oncology Centers & GPOs.

Insights Gathering Excellence

Our seasoned experts are highly proficient at gathering landscape insights through both unique and traditional formats, including advisory board, in-depth interviews, insights forums, surveys, and our unique Rapid Pulse™ high-speed survey and analysis offering. Through our on-staff former access decision-makers, we also offer payer panels, competitive simulation workshops, and mock P&T committees.

Expertise-Driven Strategic Planning

Our teams of seasoned access specialists support your planning needs from pre-launch through LOE, leveraging an insights-driven approach and the deep expertise of our on-staff former access decision-makers, omnichannel communication teams, and market access data and analysis gurus.

Population Health, Employer, and Value-Based Care Strategies

We help you improve patient outcomes and cost-effectiveness by crafting comprehensive strategies that align healthcare initiatives with population health goals, emphasizing value-based care models. We extend that strategy to the employer group market, refining your messaging for key decision-makers.

Market Shaping Acceleration

We shape the market with above-brand, highly creative, interactive, and engaging materials that elevate unmet needs among access decision-makers. We also prime payer thinking for rapid uptake and product success through Pre-approval Information Exchange (PIE) resources that demonstrate the clinical and economic value of a new product or new indication, in alignment with the 8 elements of FDA PIE guidance.

Compelling Value and Access Stories

We conceive, craft, and pressure-test engaging value stories, messaging, and wrap-around resources that compel access decision-makers to make favorable coverage decisions for your products. Our value story creative solutions are developed via a strategic process that ensures every design decision supports the key takeaway, message, and brand identity while capturing the interest of the access decision-maker and influencing coverage decisions for your product. Our impactful—and measurable—omnichannel approaches compel access decision-makers through both personal and nonpersonal messages that reach them where they seek information and in the formats they prefer.

Market Access Learning & Development

Our extensive training offerings support market access field communications and facilitate brand success. Our training curriculums and modules are offered in blended learning and innovative digital, live, and virtual modalities for learning optimization. Through our on-staff former access decision-makers, we also offer unique opportunities for your teams to engage with and learn directly from their target customer segments.

Frictionless Patient Access and HCP/Patient Reimbursement Support

We brand, design, and develop all aspects of patient access and support programs, including associated websites, resources, and communications targeted to healthcare providers, office staff, patients, and caregivers.


Discover the New Blueprint for Empowering Access with Precision AQ.