Engage your audience with the right channels, right frequency, and right content
More than 50
life science companies trust Navigator365 to help them reimagine their customer engagement
Recent Product Updates
We're excited to announce the release of our latest Navigator365™ Core datasets (Q3 2024)!
We’ve also launched several new design and functionality updates for improved usability and even more evidence-based insights, including:
- New channels: Rep/AM instant messaging, Pharma social media, Pharma symposium, eCME (in third-party media tool)
- Improved executive summary in infograph style
- Improved report structure
- Numerous new insights and improved charts/visualizations
What We’re Doing
From Influence to Impact: New Means for Digital Engagement With HCPs
Pharmaceutical companies have long understood the value of engaging healthcare providers (HCPs); their prescription...
The Price Reckoning Series Part 3: The Global Repercussion
Lance Grady, EVP Managing Partner, Global HEOR & Access Strategy Richard Macauley, SVP, International Access Strategy...
Compelling Science: The Key to Effective Scientific Narratives
Jason McDonough | Senior Vice President, Medical Strategy, Medical Communications
BENCHMARK YOUR COMPANY AGAINST OTHER LEADING PHARMA COMPANIES
See how your own company stacks up against the competition, both at the company level and the channel level. For a deep-dive benchmark at the brand level, find out more about Navigator365 Cx Benchmark!
Navigator365TM Core – Benchmark your company against leading pharma companies
Move to a truly personalized omnichannel experience
Navigator365 offers you all the tools and evidence to answer your key business questions:
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The communication preferences of your target audience
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Which channels your target audience most often interacts with
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The impact of channels on your target audience’s prescribing behavior
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The optimal channel, content, and media mix to create an unparalleled CX
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How to optimize your media spend by identifying the best third-party media
Our data covers over 50 on- and offline channels and encompasses insights on both reach and impact
PLAN IT. FORECAST IT. TRACK IT
- Work collaboratively on shared plans (auto-saved and team-shareable)
- Set parameters and MCQ ambitions at channel, segment and message level
- Choose your channel mix and edit default channel assumptions to reflect reality (e.g., costs, email open and click-through rates)
- Schedule cadence and messages by segment
- Export a clear, downloadable summary
- Track plan vs. actuals – or against your end-of-campaign target
- Assess current performance by channel/activity, down to segment and message level
Analytical Power Tools enable you to get the most out of your datasets
Combine data from multiple specialties and markets, compare between countries and specialties, gain third-party media insights, view trends and insights over time, assess your position vs. the competition, and segment on demographics and patient types…
Explorer
Explore all data in your comprehensive research decks and get contextual guidance that explains key concepts
Consolidated sets
Combine data across geographies and specialties to get an aggregated view
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Head to head
Compare between markets and/or specialties
Third-party media
Gain third-party media insights and challenge your third-party spend with actionable data on 8 types of third-party media
Company benchmarking
Assess your position vs. the competition – view top-30 company ranking per channel or channel category
Segmentation
Filter on demographic criteria, behavioural aspects, and on doctors treating specific patient groups
Time trends
Visualize trends and changes over time across markets and specialties