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Rethinking Our Approach to Improving Medication Adherence

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Why don't patients take their meds, even when they're free?

Despite decades of innovation, medication adherence remains one of healthcare’s most stubborn challenges.

This article explores why traditional interventions fall short and offers a fresh perspective rooted in behavioral science and personal motivation. Discover how reframing adherence can lead to better outcomes and more meaningful patient experiences.

Download the full article to explore a new vision for improving adherence, starting with what matters most to patients.

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What you'll learn:

  • Why most adherence strategies miss the mark, and what the data reveals.
  • How motivational interviewing can transform the patient-prescriber conversation.
  • How to design adherence interventions that resonate emotionally and personally.

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