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Inside the 2025 Maturometer Report: How Life Sciences Are Embracing AI & Omnichannel

Inside the 2025 Maturometer Report: How Life Sciences Are Embracing AI & Omnichannel

Results of our 2025 Maturometer™ survey

Sep 26, 2025

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Topics

AI, Innovation & Industry Trends

Market Access, Policy & Reimbursement

Omnichannel Strategy, Digital Engagement & Benchmarking

Patient Centricity, HCP Engagement & Partnerships

Precision AQ

Voices & Views
Authors

Amy Martin, PharmD, BCPS

Angie Norrell, PharmD, BCOP, CSP

Ashwin Athri, MBA

Beth Gaffey

Beverly Smet

Christopher Terrone

Christy Banach

Claire Paling

Cynthia Miller, MD, MPH, FACP

Dan Danielson

David Carr

Diana Evans

Dominic Galante

Erin Lopata

Eve Jamali

Greg Gregory, PhD

Gurjit Chahal

Harpreet Singh, MD

Helen Laurence

Helen Rae

Jen Vance

Julia Wermerskirchen

Kyle Sarnatoro

Lance Grady

Lou DeLoureiro

Maureen Hennessey

Matt Wheeler

Molly Borchardt

Patrick Vidal

Pauline Schöller

Precision Communications

Victoria Morton-Green

Nate Wible

Kathleen Laurie

Courtney Ottoson, MS

Hannah Deresiewicz

Kara Stephens-Weaver

Showing 1315- of 110 Results

Inside the 2025 Maturometer Report: How Life Sciences Are Embracing AI & Omnichannel

Blog_header_MTM2025_webINT_A (1)

Sep 26, 2025

Optimizing Distribution and Dispensing Channel Strategies (Part 1)

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Sep 26, 2025

Video player for Optimizing Distribution and Dispensing Channel Strategies (Part 1)

What’s Missing from Your Coverage Conversations? 4 Ways to Help Reps Turn Data into Action

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Sep 22, 2025

Chart of the Month–How AI is Reshaping Health Tech Use in Spanish Cardiology

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Sep 17, 2025

Omnichannel Transformation: Where’s The Industry At? (Maturometer 2025)

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Sep 10, 2025

The Power of Alignment: Why Biotech Milestones Demand an Integrated IR + PR Strategy

PrecAQ_IREC_blog_09032025_PowerOfAlignment

Sep 8, 2025

The Four "Ps" of Optimizing Advisory Board Engagement: Part 1: People

PrecAQ_MedComms_blog_09032025_01_people

Sep 5, 2025

Meet Our Access Experience Team: Madeline Waldron, PharmD, BCOP

Madeline_Waldron 2023 AQ_full

Aug 29, 2025

What HCPs Really Think About Market Access in 2025

PrecAQ_AGHCPSurvey_blog_08152025_C

Aug 25, 2025

Understanding the Medicare Part D Redesign Impact on Pharma: A Strategic Modeling Approach

Calculator on a pile of money and pills

Aug 15, 2025

The Inside Track on Market Access: 5 Trends Shaping Prescribing in 2025

A pensive doctor with a folder

Aug 14, 2025

Navigating 340B and Rebates: Challenges, Solutions, and the Path Forward

Marble pillars

Aug 6, 2025

Thinking Global, Staying Local: Priorities for Global Campaign Planning

GettyImages-507209918

Aug 5, 2025

Reimagining Prior Authorization: A Blueprint for CMS-0057-F Compliance and Beyond

Jul 29, 2025

Meet Our Access Experience Team: Jenny Williams, PharmD, BCOP

Jennifer Williams

Jul 25, 2025

Digital Conversations Are Shaping Oncology—Here’s What We Learned

Jul 17, 2025

Meet Our Access Experience Team: Dominic Galante, M.D.

Dominic Galante

Jul 11, 2025

Meet Our Access Experience Team: Angie Norrell, PharmD, BCOP, CSP

Jul 2, 2025

Why Your Digital Engagement Isn’t Working (Yet) – 4 Common Pitfalls Pharma Teams Face

Jul 1, 2025

Biopharma in Flux: How to Lead Through 2025's Regulatory Whirlwind

Purple DNA strands

Jun 27, 2025

Beyond the Booth: Harnessing HCP Preferences to Transform Congress Engagement

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Jun 27, 2025

From KOL to DOL: Why the Influence Game Has Changed

Nav365 Matrix

Jun 26, 2025

Innovation, Personalization & the Future of Oncology: How AI Is Transforming Cancer Care

PrecAQ_AItransformingCancerCare_blog_06202025

Jun 25, 2025

Meet Our Access Experience Team: Courtney Patterson, PharmD, MBA

Jun 17, 2025

DRIVING BIOPHARMA BRAND SUCCESS WITH BENCHMARKING INSIGHTS AND COLLABORATIVE ACTION

Web_headervisual_Blog_webinar

Jun 6, 2025

How to bridge the CX perception gap through robust external benchmarking

Mind the Gap

Jun 4, 2025

Why Cardiovascular-Kidney-Metabolic (CKM) Health Is a Top Priority for Payers

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Jun 3, 2025

Meet Our Access Experience Team: Shraddha Kansagra, PharmD, BCOP

Jun 2, 2025

Mental Health Awareness Month: Advancing Access to Long-Acting Medications

Mental Health Awareness Month

May 30, 2025

Winning with CX excellence at launch: How external benchmarking optimises engagement and drives NPS leadership

header_webinar_June_A

May 29, 2025

The Price of Progress: Unpacking the Trump Administration’s Drug Pricing Executive Order

PrecAQ US Tariffs

May 22, 2025

Driving biopharma brand success with benchmarking insights and collaborative action

Man standing in front of vertical arrows

May 19, 2025

Key takeaways from the latest precision aq omnichannel trends report

May 6, 2025

bluebird bio: Innovation and Challenges in Cell & Gene Therapy

PrecAQ Bluebird

May 1, 2025

How Health Systems Are Using AI In Clinical Decision-Making

PrecAQ_AIebook_blog_04252025_05

Apr 28, 2025

Biopharma in transition: AI, market access & customer engagement insights

Web_headervisual_Blog

Apr 15, 2025

Tariffs, Supply Chains, and Drug Pricing: What Biopharma Should Be Watching

PrecAQ US Tariffs

Apr 10, 2025

Impact of Proposed Medicaid Cuts on Health Care Stakeholders

Woman Hugging Man Outdoors

Apr 6, 2025

Medicare Advantage: 2025 and Beyond

Doctor Talking to Patient

Apr 3, 2025

Unlocking the Future of Hematologic Malignancies: A Sneak Peek Into Our Latest Report

Bloodcells closeup

Apr 3, 2025

Unlocking the Future of Hematologic Malignancies: A Sneak Peek Into Our Latest Report

PrecAQ_Hematology_blog_03282025_02

Apr 2, 2025

Meet Our Access Experience Team: Julia Wermerskirchen, PharmD

Mar 21, 2025

Caregiving in Alzheimer’s and Related Dementias: Finding Opportunities to Optimize Caregiver Support

PrecAQ Caregiving

Mar 4, 2025

A Precision AQ view on navigating trends in healthcare comms

Untitled design

Feb 20, 2025

Through a glass darkly: The what, how, and what now for global net price transparency

Global Price

Feb 13, 2025

Seeing the wood for the trees: Patients are the real story

Doctor and Patient with Stethescope

Dec 24, 2024

Sickle Cell Disease Cell & Gene Therapy Model

Blood Closeup

Dec 6, 2024

Reimbursement Challenges in Oncology

Doctor and Patient Holding Hands

Dec 5, 2024

340B Program Updates and State Policies

Man with Sticky Notes

Dec 5, 2024

The Upside-Downs of Medical Benefit Drug Reimbursement

Pills Closeup

Dec 5, 2024

Chart of the Month—Biopharma believes AI will add value but can’t agree where the benefit will be

Chart of the Month_AI_thumbnail

Dec 4, 2024

Maturometer™ 2024

Maturity word on a 4th level of platforms, with a ladder to climb up from each platform

Nov 18, 2024

Chart of the Month—Which companies are this year’s omnichannel leaders?

thumb_visual_companies_leading_WEBINT_2024dec (1)

Nov 6, 2024

How competitive Cx benchmarking could lead to improved business outcomes

BM correlation 2024

Oct 28, 2024

How competitive Cx benchmarking could lead to improved business outcomes

Blog_thumb_visual_BM_correlation_2024nov (1)

Oct 28, 2024

The importance of a holistic KPI framework for demonstrating business impact

homebanner_blog_KPI_framework_2024aug

Oct 27, 2024

Searching for the “ultimate” KPI for HCP customer experience in biopharma

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Oct 26, 2024

Which is more important for good NPS ratings – brand attributes or Cx?

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Oct 25, 2024

Dos and don'ts of benchmarking

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Oct 25, 2024

Which is more important for good NPS ratings—brand attributes or Cx?

Blog_thumb_visual_NPS_brand_CEX_2024nov

Oct 25, 2024

Dos and don'ts of benchmarking

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Oct 25, 2024

Time for reflection: the best advice I would give to my younger self

Doctor speaking to smiling child patient

Oct 24, 2024

Talking the talk: speaking patients’ language in medical writing

Patient holding hands with other person

Oct 24, 2024

The future of patient partnerships

Pills Closeup

Oct 24, 2024

What’s the difference between multichannel and omnichannel?

Navigator365 Insights

Oct 24, 2024

A nudge in the right direction

Woman Hugging Man Outdoors

Oct 24, 2024

Harnessing the power of PR to boost marketing communications

Man Looking at Laptop

Oct 24, 2024

Hear ye, hear ye! Top tips for social listening

Family Holding Hands

Oct 24, 2024

Is patient centeredness truly embedded in the heart of all we do in the healthcare industry?

Man with Laptop

Oct 24, 2024

Learning from “Lessons in Chemistry”

Bubbles Closeup

Oct 24, 2024

From guinea pigs to Guinness–how do we rise to the challenge of meaningful engagement?

Woman Pointing at Computer

Oct 24, 2024

Patient centricity - the future of partnership working

Patient Family Hugging

Oct 24, 2024

The importance of a holistic KPI framework for demonstrating business impact

homebanner_blog_KPI_framework_2024aug

Oct 24, 2024

What’s the difference between multichannel and omnichannel?

Blog_thumb_visual_Nav_Insights_webINT_2024nov_C

Oct 24, 2024

Welcome to the multistakeholder world of pharma

Blog_thumb_visual_Nav_Insights_webINT_2024nov_C

Oct 23, 2024

What kind of educational content do HCPs prefer?

Navigator365 Insights

Oct 22, 2024

What kind of educational content do HCPs prefer?

Blog_header_Navigator365Insights_webINT2024_nov

Oct 22, 2024

Beware of these common omnichannel engagement pitfalls

Navigator365 Insights

Oct 21, 2024

Beware of these common omnichannel engagement pitfalls

Blog_header_Navigator365Insights_webINT2024_nov_B

Oct 21, 2024

Do I need to worry about digital fatigue?

Navigator365 Insights

Oct 20, 2024

Do I need to worry about digital fatigue?

Blog_header_Navigator365Insights_webINT2024_nov_B

Oct 20, 2024

When is the best time to connect with HCPs about a new launch?

Navigator365 Insights

Oct 19, 2024

When is the best time to connect with HCPs about a new launch?

Blog_header_Navigator365Insights_webINT2024_nov

Oct 19, 2024

Identifying the right channels for your omnichannel campaign

Blog_header_Navigator365Insights_webINT2024_nov_B

Oct 18, 2024

Quantifying your omnichannel campaign plan with MCQ

Blog6_header_visual_MCQ_updated_2024nov

Oct 17, 2024

MCQ – Dos and don'ts

Oct 16, 2024

MCQ—Dos and don'ts

Blog7_header_visual_2024aug

Oct 16, 2024

Comparing the impact of customer engagement channels–the role of the MCQ

Oct 15, 2024

Comparing the impact of customer engagement channels—the role of the MCQ

Blog8_header_visual_2024aug

Oct 15, 2024

Chart of the Month–HQs plan to involve key local markets more in their digital planning

thumb_visual_global_local_WEBINT_2024dec (1)

Sep 25, 2024

Omnichannel Launch Excellence: The pivotal role of Medical Affairs

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May 23, 2024

Chart of the Month–What’s pharma’s level of interest in AI?

Blog_thumb_visual__AI_adoption_WEBINT_2024nov

Mar 18, 2024

Chart of the Month–A higher NPS corresponds to increased market share

CotM_thumb_visual__BM_NPS_correlation_WEBINT_2025_jan

Jan 17, 2024

Defining Henrietta Lacks

Dropper Closeup

Aug 18, 2023

It’s a team game – what we can learn from sporting principles to get the win

GettyImages-514832892-RET-Flip-1

Apr 24, 2023

Keeping the ship afloat: Boldly changing course to avoid "sunken" costs

Abstract DNA

Jul 19, 2022

Meet Our Access Experience Team: Dominic Galante, M.D.

Oct 1, 2024

2024 Global Trends Report

GettyImages-2102480995-RET

Oct 1, 2024

The Good Patient Partnership Guide

GettyImages-961222238-RET

Oct 1, 2024

Winning with CX excellence at launch: How external benchmarking optimises engagement and drives NPS leadership

GettyImages-1091918678-Woman_Conference_Room-RET-1

Oct 1, 2024

Beyond the Booth: Harnessing HCP Preferences to Transform Congress Engagement

GettyImages-514832892-People_Conference_Room-RET (1)

Oct 1, 2024

Securing & Maintaining Access & Reimbursement for Rare Disease Therapies

Molecules Closeup

Oct 1, 2024

Access Genius

Access Genius

Oct 1, 2024

Video player for Access Genius

Advertising & Branding

Advertising & Branding

Oct 1, 2024

Video player for Advertising & Branding

DecodeRx Payer

DecodeRx Payer

Oct 1, 2024

Video player for DecodeRx Payer

Navigator365 Matrix

Navigator365 Matrix

Oct 1, 2024

Video player for Navigator365 Matrix

PatientLens

PatientLens

Oct 1, 2024

Video player for PatientLens

Oncogenius

Oncogenius

Oct 1, 2024

Video player for Oncogenius

DecodeRx Provider

Decoderx Provider-4

Oct 1, 2024

Video player for DecodeRx Provider

EHR Solutions

EHR Solutions

Oct 1, 2024

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